Typeform and Pipedrive: why your fields don't get through.

Not all your Typeform fields make it into Pipedrive.

The scenario repeats on every project we take on this topic. You built a solid Typeform form to qualify your prospects. 15 questions, including hidden fields to track the source, dates to schedule the follow-up, custom Pipedrive fields to file the info in the right place. You connect the native integration. You test it. And there's the surprise: half the Pipedrive fields don't appear in the mapping screen. The ones that do appear don't always receive the data. Your sales team ends up with incomplete records.

This isn't a one-off bug. It's a structural limit of the native integration, documented by Typeform and confirmed by dozens of complaints on both vendors' community forums.

What the native integration can't do.

Four concrete limits, documented on the forums and confirmed in production for our clients:

• Date fields unsupported: the native integration doesn't offer Pipedrive date fields in the mapping. If your sales process relies on a follow-up date or an event date, it will never reach the CRM.
• Hidden fields ignored: Typeform's hidden fields (utm, source, campaign ID) aren't reliably recognized. So much for clean attribution by source.
• Custom fields partially missing: some Pipedrive custom fields simply don't show up in the mapping screen. Users are tearing their hair out over it on the forums.
• Silent type mismatches: Typeform requires the form-side type to match the Pipedrive type (number to Numerical, choice to Autocomplete). Anything mismatched is ignored with no warning. The sales rep gets a record, just missing half the info.
• Statement blocks lost: they don't hold data, so nothing comes through. Makes sense on its own, but combined with the other limits, the integration ends up full of holes.
• Integration not editable: to change a mapping or add a field, you have to delete the whole integration and recreate it. On a live form, that's wasted time on every change.

The Typeform and Pipedrive forums have been saying this for years.

We won't list them all, the list is long. Here are a few representative threads that come up as soon as you search "typeform pipedrive mapping" or "typeform pipedrive fields not appearing":

• Pipedrive Mapping Issues on the Typeform community.
• Mapping Fields in Pipedrive: Nothing but 'Questions'?
• Matching fields between Typeform and Pipedrive
• Pipedrive Typeform Issues with Integration on the Pipedrive community.
• Typeform / Pipedrive Integration problems

Typeform's official answer on most of these threads has been the same for a long time: not all field types are supported, and there's no plan to change that. Clear enough, but it doesn't solve your business problem.

A custom automation that gets every field through.

At AUTOMATE ALL, we replace the native integration with an automation we build ourselves. It consumes the Typeform webhook directly on every submission, then writes to Pipedrive through the official API. In practice:

• Every field gets through: custom, date, hidden, statement, whatever the type, we map it.
• Every type is handled: we convert on the automation side so the data lands in the right Pipedrive format.
• The mapping is documented and versioned: editable in minutes without breaking the existing flow.
• Deduplication is clean: we avoid duplicate people, organizations, and deals.
• Sales routing is custom-built: leads get assigned to the right rep by your own business rules, not by roulette.

It's an integration we've already put into production for several French SMEs. The underlying need is always the same, the specific fields and rules are always different. That's exactly why we don't ship a template, we design the integration to fit your stack.

"We'd given up trying to track lead source because the hidden fields weren't coming through. AUTOMATE ALL reconnected everything in two weeks, we're finally getting the data we're capturing."
Testimonial from a B2B SME client after the switch.

What business owners ask us about this.